How to Convert Your Blog to an Online Store

If you have a successful blog, you can start monetising on the site. Most bloggers sell merchandise and various products on the blog. If you are experiencing high numbers of sales, you might want to consider converting the site to a full-time online store. Here are several tips that may help you achieve that:

Upgrade the Theme and CMS If Needed

Running an online store is much more resource intensive than running a blog. In a general sense, more people would be interacting with an online store, such as by accessing product images and descriptions, than on a blog. So you will need to upgrade your site’s existing theme to a version that would be more suitable for an online store. At the same time, you might want to consider upgrading the content management system as well. If you are using a CMS optimised for blogging, like WordPress, you might want to consider switching over to a CMS that is optimised for ecommerce.

Choose a New Hosting Package

Along with a theme upgrade, upgrade your hosting package as well. Find a suitable business web hosting Australia plan that can meet the demands of an e-store. You should expect more traffic, so get more bandwidth. There should be software upgrades as well. Shop around and consider several plans before selecting one. Don’t forget to read customer reviews so you don’t end up buying an inadequate long-term plan.

Pay Attention to Security Features

Unlike blogs, online shopping websites face far more serious cyber security threats. When you buy your Joomla web hosting plan, make sure there are sufficient server-side security features, such as an SSL certificate, included. Your site would need several in-build security features as well, such as a bug detector and an anti-virus program. Learn more about ways to improve the security of your site. Keep in mind that you need to tightly secure the payment gateway separately. Find a well encrypted payment gateway to add to your site. Don’t underestimate the importance of security because your customers won’t.

Take Steps to Make the Website Load Faster

Online stores need to load as fast as possible, just like blogs. But the issue is that e-stores typically have more components to load. On the plus side, there are workarounds to make each page load faster. You can compress the code and images used on the site to reduce load time for starters. Simplifying the overall store design and eliminating unnecessary components like plugins will improve speed as well.

Understand the Legal Implications

Keep in mind that running an online store is a business in Australia, unlike having your own personal blog. There will be regulations and other laws you might have to comply with depending on the items you sell. You might need to register as a business for legal purposes. You can learn more about these requirements by calling your local business council.

Last but not least, test your site with a sample audience to find out if the changes you have made are actually working. It may take a while to get the design just right.

Why should you be owning a business website?

If something is not found online, then it is believed to be unworthy in many ways (or at least that is what the people of society think). Today with the great heights technology has achieved and shall continue to achieve, many people now look for the easiest ways of doing and looking for things. And first place they visit is google. By googling for a business or product, they gather required information and then decide on whether or not they should be visiting the physical store or purchasing online through it. Hence today owning a business website has become a priority. Here are some reasons why it is so beneficial.

Work on marketing

Marketing is everything to a business. If you can market your product well, then you can gain the right attention to it thus increasing your sales and potential profit. By marketing your product, you let people know of the unique product you are offering for sale. This way you can increase the popularity and attention your product gains. And as your product keeps growing and gaining attention, you can then work on building your brand as well.

Reduce cost

There are many old school marketing techniques that are used even today. While they do have their favorable effects, there is still a cost you have to bear. For an example if you were to hand out fliers then you have to spend money on designing the flier and printing it out with all those graphics. This costs a good thousands of dollars depending on the number you are printing out. However, if you were to simply design a website and use that as a means of promoting and marketing your products, you can save much more while also getting similar and more outcomes when compared with those gained from the old school marketing techniques.

Gain more clients

The internet allows access to various websites of different businesses operating in different parts of the world. This increases the marketing share a considering business could compete and gain. However, if one were to simply stick to marketing his products and business only within the locality, he or she would have a much lesser market share to compete for. And that would also mean that his products would also have a low market share as well. However, such disadvantages are completely eliminated when it comes to online business and owning a website. So do create a website for your business.

Let customers know stuff

There might be certain promotions and benefits the customer might be unaware of. There is also the possibility where he or she may not know what the product might be in the first place and what it is used for. This is when such websites come in handy. It gives you the opportunity to communicate to your clients and let them know information on whatever that they don’t. This way you can increase your business scope and market share as well.

Consider the above and open up your own website for your business to enjoy the many benefits it has to offer!