Key Things to Know Before Shipping a Parcel

When compared to a decade or two ago, shipping is more advanced and efficient than ever, but there is still quite a lot that people have to know about it. If one is looking to integrate shipping as one of their business’ processes, then this becomes even more important, and in fact critical. Knowing the rules of shipping and a few tips and tricks also makes it easier not only in this scenario, but also on a personal level, so if you need to ship your clothes out to someone for instance, you can do so without a hassle. Of course there is information on the web too, but it can be confusing and overwhelming for some, which is why consolidated, concise information is the way to go. Like the below.

Your Shipping Budget

Whether you ship for professional or personal reasons, you must always lay out a budget. If you are an entrepreneur, this should be second nature to you. If you do not, then you are a bad businessperson. Sorting out your budget is one of the first things you want to do. Shipping can amount to a lot if you are not careful, especially if it is international and especially if it is far off. If you have other players within the company, speak with them and come up with a maximum amount to set aside. This will be incredibly useful as you will soon find out.

Layout the Timeline

Not that as a business one should be lax about their products reaching their customers late all the time, but there are some products that are more at risk from delays than others, and this includes food items for example. As customs clearance experts will tell you, dealing with expired food is not exactly a pleasant experience, so you have a responsibility to ensure your products get to where they need to, when they need to. You might want to lay out a timeline for this, first by identifying each product’s expiry date, and then working backward from there.

Type of Transportation

Needless to say, there are varying modes of transportation in the world today, be it by air, land or water. All you need to do is decide on which of these you would want. Once again, this depends on the nature of the products being shipped in the first place. Some are most sensitive and susceptible to damage by the elements, which means they would need very specific shipping options. Do you need sea freight? Air freight? Perhaps you are transporting via land? Or maybe you need a combination of two or more of these? You also need to factor in whether you are shipping locally or internationally.

Study Your Supply Chain

If you are going to be shipping for business, then you will want to get a grip on your supply chain. You want to be on top of it, aware of what is going on at all times. You should know who your key players are, what their responsibilities are individually, and what needs to be improved overall to improve efficiency. An important point to note would be that the longer your supply chain is, your shipments will take longer to go through, since there are several stages to pass. If you want your shipping to be successful, be sure to be thorough with your supply chain.

Tips to promote your business in a smart way

Marketing is everything when it comes to a business. If you want your sales to grow and profits to increase, then you need to also work on marketing it well. While there are many ways of marketing a product and your business, here are some inexpensive ways you could use to do the same without spending an extra dime or two.

Marketing via email

This isn’t the usual spam mail kinds you must be thinking of. Here the point is that whenever you are conversing with a potential client or someone of equal value, make sure that your email formats are designed in a way where your company logo and contact details are also included in it. This way as a mail gets forwarded from person to person, your business and product indirectly gets promoted. And this is free marketing for you so make sure to make the best use out of it!

Vehicle wraps

Of the many marketing means available today to promote your business and product, this is one of the most unique one’s ever. Here the idea is that you get your vehicles printed on with your company logo and may be even a catch phrase to go along with it. the more highlighting and different it is; the more attention it shall gain. This is also quite an effective kind, since a vehicle keeps moving from place to place, and this helps in spreading the word about your business across different cities or states. Here you have the option of getting a permanent paint job to the vehicle or simply getting removable stickers attached to it. Either way it does its job so focus on the highlighting aspects more to gain to catch people’s eyes and attention better!

Social media

Today everything and anything is promoted and gained popularity through the internet and social media pages. In addition to that it has also been found through many researches carried out, that most people own a range of social media pages and accounts. And this is a great marketing opportunity you need to realize and make use of. Create pages and accounts in such social media sites and make sure to promote your business and products. This way you can achieve a greater number of sales and profit.

Bring out the free samples

Everyone in today’s society are cheapskates. If something is handed out for free then they’ll be sure to try it regardless of how good or bad it is. Make use of this habit and twist it in a way where you can promote your business and product. Hand out free samples in supermarkets or set up little stalls on the streets and get people’s initial interest. Through that initial interest, you can then coax them to purchase more of your product, and voila sales increase!

Consider the above unique tips and use it to promote your business and product!